International Store Growth Continues on Two Continents
International Licensees in Vietnam and The United Arab Emirates continue to bring new stores online as their business grows in the bustling cities of Ho Chi Minh and Dubai.
The newest site in Vietnam opened in late April near the Intercontinental Hotel in a busy part of the city frequented by foreigners. To build traffic, flyers were distributed announcing free coffee for customers while festive balloons and floral bouquets greeted customers at the door.
The conversion of 24-7 stores in Dubai continues at a hectic pace. The Licensee has opened 14 sites since signing their Circle K agreement. Their corporate office store boasts wide front windows for their customers, with prominent signage. As with Vietnam, successful opening promotions have been one of the keys to growing sales.